Tuesday, August 31, 2004
As you can tell by my profile, I live in Austin. In Austin we have a lot of coffee shops. Not an overabundance, but there's always one when you need it. One in particular that I like to frequent is Ruta Maya. This place is indicative of the atmosphere that most of these little local coffee houses convey. It's the "screw-corporate-establishment-yadda-yadda-yadda."
This is the root of the only problem that I have with these types of places. The people who work there. Apparently there is this notion that if you look nice at work, then you are part of "the corporate machine" or something like that. I tell you now that there is nothing wrong with looking like a professional at work.
I want to start a coffee house here in Austin that isn't corporate, but where all of the employees dress professionally. They would wear khaki pants with polo shirts. Professional, yet comfortable. It could be thebeginning of a new paradigm here in Austin. Professionalism in local coffee houses. So many places could take a page from Starbuck's. There's a reason why they are everywhere. The coffee is nothing spectacular. It's nothing that anybody in any other coffee house couldn't make. The main thing that Starbucks offers is a professional staff with a clean environment, not a staff of tattoo parlor test subjects and couches that look like they were thrown out. But if you want to go on with your "Screw corporate coffee" shirt, go ahead.
Posted byJ. R. Guinness at 3:17 PM